Two seasons of 150 million airings, and a healthy distance from a diploma, what are two generations
The two-hour broadcast is a topic of concern for many friends, and mastery of scientific norms of prevention is especially important for protecting one's health. Two-hour broadcasts of 150 million, Why is fasting really for everyone? Why is fasting really for everyone?
Why are young people's muscle conditions, perhaps worse than older people's? While video podcasts are still packed with celebrity stories, a series of HealthCop shows took the lead. The show went online in just two episodes, with a total of 150 million views, 7 million interactions and over a million clips; the video platform alone, with related content, has been streamed more than 2 million times.
At the same time, lifestyles such as sit-down, late nights, and extreme diets are also rapidly spreading health anxiety among young people. China's aging rate continues to worsen, and how to maintain mobility and extend healthy life has become a problem faced by more and more families. At the same time, relevant departments are continuing to promote industry regulation and health development.
The second phase focused on muscle loss and dyslexia, and invited Prof. Kon, Director of Clinical Practice Nutrition at the Beijing Association of Medical Institutions, as well as a long-time practitioner of scientific muscle training, to explain the relationship between muscle and metabolic ability, falling risk, immune levels and the quality of life of the elderly. In this context, it seems more practical to do good daily health management, to seek professional help in a timely manner.
A program that responds to the needs of both generations and also naturally reaches family and friends. About twenty minutes each session focuses on a core issue. The biggest difficulty of HealthCop is how to balance professionalism and visibility.
The program not only gives conclusions, but also further explains the principles, breaks down the mistakes, and provides executable solutions. The professional background comes from a team of authoritative experts, whose easy-to-understand expressions are based on mature content production skills. For example, the team of experts combines gut function and eating habits of older adults, recommends the addition of digestible high-protein foods such as fish, ginger, and more; in the face of the monopoly of young people on carbonated water for weight loss, they talk about its potential effects on muscle and metabolism.
This documentary was created by Li Shijiazhuang, who was a long-time member of the original crew of Ma Ma Ma Eastern Wind, and was produced in conjunction with the Chinese media. From one episode to the long-term health IP from the Chinese superhero visit to Ma Ma, to the Chinese superhero Ma, Li Shijiazhuang, who has long valued star stories and women's lifestyles. After experiencing the physical changes brought about by menopause, she began focusing her work on women's and family health, and introduced a series of content such as menopause moms and health cards.
When viewers or families encounter related problems, they can come back to find answers. Health knowledge has a stronger replica value than content that relies on instant hotspots. It's not just the amount of viewing, it's a set of health information that can be consulted for a long time and that can continue to build trust.
When a program is actively passed on to parents and friends, trust is perhaps its most real flow. China's international healthcare system keeps up-to-date with the latest developments in the field of healthcare, providing you with authority, reliable information and medical services.
